Optimizing B2B Tech Digital Marketing with ABM & Demand Generation
Beyond PPC: A Full-Funnel Approach for B2B Tech Growth
Managing PPC alone won’t drive meaningful pipeline growth for B2B tech companies—bidding on high-priced niche keywords is easy, but turning clicks into qualified leads at a sustainable CPA requires more. A winning strategy starts with understanding your ideal customers and designing a multi-channel demand generation funnel that moves them from awareness to conversion. It’s not just about traffic volume; it’s about engaging decision-makers, nurturing them across platforms, and converting them into real sales opportunities.
CASE STUDY:
ABM & Demand Gen: Setting You Apart from Competitors
A global B2B SaaS company wanted to drive mid-market and enterprise leads while keeping CPA within a profitable range. Despite a strong PPC budget, the campaign was underperforming—lead quality was low, and the CPA was unsustainable.
Challenges We Faced:
- PPC leads were unqualified and not converting into pipeline
- High competition was driving up CPCs in search campaigns
- No multi-touch engagement strategy—relying too much on bottom-funnel search
- Lack of intent-based targeting to prioritize high-value accounts
B2B digital marketing is highly competitive, and relying solely on PPC makes it easy to waste ad spend on unqualified traffic. To win, you need a full-funnel ABM strategy that creates demand, nurtures key accounts, and converts high-value leads—not just chase expensive clicks.
PeytonDigital’s Approach: Precision Targeting with ABM & Demand Generation
PeytonDigital stepped in to revamp the entire campaign strategy, shifting from a search-heavy approach to a full-funnel ABM and Demand Generation model.
Our Optimization Strategy:
- Account-Based Targeting – Using 6sense, Demandbase, and LinkedIn Matched Audiences, we prioritized high-intent accounts and decision-makers, reducing wasted clicks from unqualified traffic.
- Multi-Channel Demand Gen – Expanded beyond PPC to LinkedIn Ads, programmatic display, and YouTube Video Ads, creating early-stage engagement before buyers searched.
- Landing Page Overhaul – Redesigned conversion-optimized pages with compelling CTAs, tailored messaging for key personas, and dynamic personalization for target accounts.
- Full-Funnel Retargeting – Implemented LinkedIn and display retargeting, nurturing prospects with thought leadership and case studies before the sales outreach.
- AI-Powered Bidding & Automation – Leveraged automated bidding on Google & LinkedIn, optimizing spend based on pipeline impact rather than just CPCs.
Let's Work Together!
Search Alone Isn’t Enough. It’s Time to Build Demand.
We help B2B brands go beyond search ads with LinkedIn-powered ABM and Demand Generation strategies that drive real pipeline and revenue.
🚀 Get Your Free LinkedIn Ads Assessment Today!
Results: A Surge in Qualified Leads & Lower CPA
- 40% increase in qualified pipeline leads within the first 90 days
- CPA reduced by 35% while improving lead quality
- Expanded spend across LinkedIn & Google Ads without increasing CPA
- Higher engagement rates on LinkedIn Ads by retargeting high-intent accounts
By combining ABM precision targeting with Demand Generation, PeytonDigital eliminated wasted spend, improved lead quality, and maximized revenue potential across multiple channels.
Ready to Transform Your B2B Digital Marketing?
PeytonDigital’s Full-Funnel Approach Includes:
✔ ABM strategy & audience targeting (6sense, Demandbase, LinkedIn Matched Audiences)
✔ Multi-channel demand generation (Google Ads, LinkedIn, YouTube, Programmatic)
✔ Landing page optimization & dynamic personalization
✔ Retargeting & nurture campaigns for higher conversions
✔ Advanced revenue attribution & analytics
Search alone isn’t enough. Let’s build a demand gen engine that drives real pipeline.
“PeytonDigital has been a terrific partner. They are entrepreneurial, flexible, nimble, and constantly bringing new ideas to the table. Their work in lead generation has significantly increased our enrollments.”
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