SITUATION ANALYSIS
Acquiring New Customers Can Be Challenging and Costly
Orthopedic surgeons in both major and secondary metropolitan areas are finding it difficult to obtain qualified patient leads. How can a practitioner spend his or her marketing budget effectively? Spreading your budget across AdWords, BING, and other ad networks can be costly if not done strategically; as it isn’t just about finding search terms, but also includes A/B testing ad copy, landing pages, and different types of digital campaigns. Third-party directory services aren’t exclusive, so most prospects don’t convert into patients.
Enter PeytonDigital…Focusing the search for patients
PeytonDigital is a Google Partner and Bing Ads-accredited digital agency that focuses on providing medium to enterprise clients with a complete online advertising solution. Customized lead generation campaigns incorporate a strategic mixture of paid search, display, retargeting, and custom landing pages, and we also offer a proprietary keyword optimization platform to further drive your business.
PeytonDigital’s comprehensive, results-driven lead generation process includes:
- Complete digital lead generation solution
- Exclusive qualified branded leads for your practice (Your leads are never resold!)
- Localized and targeted campaigns
- Instant lead email alerts and campaign reporting
- Web and phone lead tracking
- Landing page design or consulting