Qualified Emergency Medical & Urgent Care Leads
emergency medical directory services vs. exclusive leads (hint: they are not equal)PeytonDigital specializes in exclusive patient leads that our acquired via your emergency medical practice brand and never resold to any other urgent care practice. Leads are fresh and instantly sent to the emergency care client so they can take immediate action.
There are many third-party directory services for emergency medical practices, but their lead quality can be questionable. Directory leads are gathered in broad (and often deceptive) manner and sold to numerous clients in a single market. This means the prospect will likely be more of a ‘tire kicker’ and will be contacted by many urgent care practices besides your own. So actual conversion rates into patients are generally low.
CASE STUDY
Regional emergency medical practice adds many new patients with exclusive leads
A regional emergency medical practice had already spent a considerable amount of money on Google Ads, Facebook Ads, and third-party directory services but wasn’t seeing results either in lead volume or qualified prospects.
Urgent care practices in both major and secondary metropolitan areas are finding it difficult to obtain qualified interested patient leads. How can an urgent care practice spend his or her marketing budget effectively? Spreading your budget across Google Ads, Bing, and other ad networks can be costly if not done strategically; as it isn’t just about finding search terms, but also includes A/B testing ad copy, landing pages, and different types of digital campaigns. Third-party directory services aren’t exclusive, so most prospects don’t convert into patients.
Enter PeytonDigital…Focusing the search for patients
PeytonDigital was hired initially as a lead generation solution to supplement a third-third party emergency medical practice directory service. The urgent care brand, competition, and existing PPC program was analyzed thoroughly. PeytonDigital built new landing pages and refined to emergency medical practice business’s messaging to new patients. A series of new digital campaigns were then customized to target desktop, tablet, and mobile users. Display and retargeting banner campaigns completed a more concise pipeline for customer lead acquisition.
Emergency medical patient lead acquisition campaign results
After only a few days, lead volume increased and existing lead cost dropped by 30%, but the real test was whether these leads would turn into patients. After 30 days of service and continued campaign fine-tuning, lead CPA was down 77% from the original campaign. As a result, the business dropped the third-party directory service and channeled its entire online budget into PeytonDigital.
Your new patient lead generation using PeytonDigital
- Exclusive qualified branded leads for your practice (Your leads are never resold!)
- Cost per lead solution with no obligation. You can cancel anytime
- Localized and targeted campaigns
- Instant lead email alerts and campaign reporting
- Web and phone lead tracking
- Custom landing page design
