Put Your Best Face Forward – Boost Beauty School Enrollment
Regional Beauty School Increases Student Starts
with Exclusive Leads
A regional, for-profit beauty school already spent a considerable amount of money on television, print, some Internet advertising and – in some cases – third party directory services – but wasn’t seeing results in either lead volume or qualified prospects. This was in partially due to the large national schools’ ability to outspend their regional counterparts on advertising reach.
Beauty schools in both major and secondary metropolitan areas are finding it difficult to obtain qualified student leads. How can a beauty school spend its marketing budget effectively? If your budget is spread across print, radio, seminars, and hosted presentations, the Internet can be costly if not done strategically. Third-party directory services are not exclusive, so most prospects don’t convert into students. Usually sending traffic to a beauty school website will generate a few beauty school leads, but not as many as could have been realized.
Enter PeytonDigital: Focusing the search for students
PeytonDigital was hired initially as a lead generation solution to supplement a third-party beauty school directory service. The beauty school brand, competition, and existing PPC program were thoroughly analyzed. PeytonDigital built new landing pages and refined the beauty school’s messaging to new students. A series of new digital campaigns were then customized to target desktop, tablet, and mobile users. Display and retargeting banner campaigns completed a more concise pipeline for beauty school student lead acquisition.
Student lead acquisition campaign results
After only a few days, beauty school student lead volume increased and reduced lead cost by 30%, but the real test was whether these leads would turn into students. After 30 days of service and continued campaign fine-tuning, lead CPA was now down by 57% from the original campaign. As a result, the beauty school dropped the third-party directory service and channeled its entire online budget into PeytonDigital.
Your new student lead generation using PeytonDigital
- Complete digital beauty school lead generation solution
- Exclusive qualified branded leads for your beauty school (your leads are never resold!)
- Localized and targeted campaigns
- Instant lead email alerts and campaign reporting
- Web and phone lead tracking
- Landing page design or consulting
- Little risk and immediate payback