The Smart Way to Get High-Quality Student Leads
Why Third-Party Directories Fall Short
Many schools struggle with low-quality leads from third-party directories that sell the same prospects to multiple institutions. These broad, often misleading lead sources result in low conversion rates because students are overwhelmed by outreach from multiple schools. Instead of relying on these shared leads, institutions need an exclusive, high-intent lead generation strategy that prioritizes quality over quantity—and that’s where PeytonDigital comes in.
CASE STUDY:
Boosting Student Enrollment with Exclusive PPC Leads
A regional for-profit school was investing heavily in Google Ads, Facebook Ads, Instagram, and third-party directories, yet still struggled with low lead volume and poor conversion rates. Despite a sizable marketing budget, the school was seeing high cost-per-acquisition (CPA) and too few actual student enrollments.
Challenge: Low-Quality Leads & High CPA
Like many schools, they faced the challenge of rising competition in digital advertising while dealing with the inefficiencies of non-exclusive directory leads. The school needed a strategic PPC approach that would drive more applications, lower acquisition costs, and increase enrollments.
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Solution: A Data-Driven, Multi-Channel PPC Strategy
PeytonDigital replaced ineffective directory leads with a high-performing PPC strategy focused on exclusive, high-intent student leads.
- AI-Driven Targeting: Used first-party CRM data, Google Performance Max, and Meta AI targeting to reach students across search, display, YouTube, and social media.
- Landing Page Optimization: Built high-converting program-specific landing pages with A/B tested messaging and CTAs.
- Multi-Platform PPC Expansion: Shifted budget to Google, LinkedIn, Facebook, Instagram, and TikTok Ads, adding retargeting with display and video ads.
- Smart Bidding & Budget Optimization: Replaced broad automated bidding with Maximize Conversions + ROAS controls, adjusting spend based on enrollment trends.
This multi-channel, data-driven approach led to higher lead quality, lower CPA, and increased enrollments.
Let's Work Together!
Search Alone Isn’t Enough. It’s Time to Build Demand.
Contact us for an assessment of your education instiution’s lead generation program
Results: More Enrollments, Lower Costs
- 30% increase in lead volume within the first few days
- CPA reduced by 40% within 30 days
- Eliminated third-party directory dependency
- Higher enrollment rates from exclusive, high-intent leads
With PeytonDigital’s exclusive PPC strategy, the school was able to fully replace third-party directories, maximize their online marketing budget, and achieve record-high student enrollments.
Why Choose PeytonDigital for Student Lead Generation?
- Exclusive, High-Intent Student Leads – Your leads are never resold
- AI-Driven PPC Strategy – Google Performance Max, Meta Ads, LinkedIn, and TikTok Ads
- Localized & Program-Specific Targeting – Drive enrollments based on location & degree interest
- Full-Funnel Engagement – From lead generation to retargeting and conversion
- Instant Lead Alerts & CRM Integration – Seamless tracking & reporting for real-time insights
🚀 Ready to scale your student enrollments? Let’s build a PPC strategy that delivers real leads, enrollments, and ROI.
“PeytonDigital has been a terrific partner. They are entrepreneurial, flexible, nimble, and constantly bringing new ideas to the table. Their work in lead generation has significantly increased our enrollments.”
Let’s Optimize Your Digital Ads Strategy
Contact us for a complimentary assessment of how things are going and how our agency might improve them.
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