SEM vs Lead Generation

Word Cloud with Lead Generation related tags

It’s a Digital World to Increase Sales!

Prices for digital advertising keep going up and up but overall still the prices are a bargain compared to the costs of running a sales and marketing department prior the Internet.
Now nearly all businesses are digital in some fashion to increase sales. A proven source of leads is using search engine marketing (SEM). SEM is more complex and expensive than one can imagine. Over 90% of internal resources and consulting agencies are most concerned with tuning a campaign, NOT increasing the quality of the leads nor increasing sales. In most cases, most efforts are on CPL tuning and visitors to the website. A visit to a website does not equate to a sale. A digital campaign need be concerned with the whole task at hand, the sale.  Rather this be compared to worrying only about the engine in a car, not the rest of the car and trips the car and passengers travel.

PeytonDigital has a proven ‘cookbook’ and process to increase the volume, price per lead, and quality of digital sales leads.

Yes, there is a difference between SEM and lead generation!

Your lead generation solution (increasing sales) using PeytonDigital

  • Complete digital lead generation solution
  • Exclusive qualified branded leads for your school (Your leads are never resold!)
  • Localized and targeted campaigns
  • Instant lead email alerts and campaign reporting
  • Web and phone lead tracking
  • Landing page design or consulting

contact us
for an assessment of your digital lead generation program

  • ppc advertising

    for all search engines

  • online display


  • remarketing


  • audience-based


  • landing page


  • lead generation